lexus toyota scion | red cape studio
Auto Show Reveals
Chicago, IL Detroit, MI • opened 2007

Developed with o2 Creative Solutions

A variety of concepts were developed to reveal new vehicles for the Toyota brands at the Detroit Auto Show and the Chicago Auto Show.

A mechanized cocoon that evokes the power of technology in the vehicle gives way to reveal the organic nature of the Toyota FTHS.

The personalized nature of Scion is represented with media walls that function like a flip clock showing the different options of each vehicle.

The speed and power of the Lexus LF-A radiate through the folding walls and glowing pattern of lights within the reveal architecture.

/